• Product Design, built a modular SaaS dashboard for startup founders to track revenue, burn, and runway in real time.
  
  
• Automation Layer, created an AI-driven forecasting and expense categorization engine for better decision-making.
  
  
• Design System, scalable typography, color, and grid structure optimized for both web and app.
  
  
• Investor Reporting, developed templated visual reports for investors and finance teams.
  
  
• Web Platform, responsive marketing site explaining Routor’s impact and simplifying conversions.
  
  
• Data Visualization, dashboards visualizing cash flow, runway, growth, and projections clearly.
  
  
• Performance & Testing, cross-device UI performance optimization for speed and accessibility.
  
  
• Launch Assets, digital toolkits, onboarding modules, and interactive investor demo setup.

Startups often struggle with scattered financial data and manual forecasting. Routor’s challenge was to centralize these tools while maintaining simplicity and trust. The product needed to speak the language of both founders and finance professionals, visualizing complex metrics without overwhelming the user.

Egzecute approached Routor’s product design with a balance of logic and emotion, ensuring the experience feels analytical yet empowering. We designed around clarity, data hierarchy, and startup speed, focusing on instant understanding over corporate complexity. The visual language of Routor communicates trust, agility, and control, essential for a startup’s financial backbone.

The new Routor platform empowers startups with the clarity and control they need to make financial decisions confidently. By combining intelligent automation with design simplicity, Egzecute transformed Routor into a trusted financial co-pilot for growth. The result: a startup-first financial ecosystem that saves time, reduces risk, and inspires investor confidence.