• Brand Strategy, defined Prad’s purpose around accessibility, innovation, and medical trust.
  
  
• Logo System, designed a medical symbol that conveys precision, balance, and human focus.
  
  
• Visual Identity, soft color palette and modern sans-serif typography to blend science with care.
  
  
• Digital Experience, Webflow-based interface focused on clarity, readability, and patient engagement.
  
  
• UI/UX Design, modular interface components to ensure scalability across clinics, products, and campaigns.
  
  
• SEO & Analytics, structured metadata, accessibility optimization, and GA4 setup.
  
  
• Brand Guidelines, comprehensive playbook for internal brand consistency across physical and digital channels.
  
  
• Training & Handoff, onboarding sessions for marketing and design teams to maintain brand clarity.

Prad was redefining its healthcare model with advanced medical technology and personalized treatment but lacked a brand that reflected its innovation. The challenge was to humanize complex healthcare data while maintaining credibility and compliance. The digital experience needed to feel both trustworthy and intuitive, bridging scientific accuracy with emotional connection.

Egzecute approached Prad’s rebrand through empathy-driven strategy. We mapped user experiences across medical touchpoints, then designed a visual and digital system that builds patient trust at every step. Every design decision, from typography to motion, was guided by comfort, clarity, and compliance. The result is a healthcare brand that communicates precision, compassion, and digital maturity.

The new Prad identity positions the brand as a trusted healthcare innovator, balancing scientific rigor with a modern, approachable tone. Patients and professionals now engage through a clean, accessible interface that builds credibility and confidence. Egzecute delivered a brand built for care, communication, and long-term growth, where design meets well-being and every detail inspires trust.