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A heap of identical grey pebbles beside a single smooth orange stone

SEO 7 min

The quiet death of keyword-first SEO and what comes after.

Search has stopped rewarding the keyword-stuffing playbook agencies have leaned on for a decade. Here's what actually works in 2026 — and what to retire.

June 9, 2026

#Entity SEO

#Entity SEO — all articles

The quiet death of keyword-first SEO and what comes after.

Get our thinking, before it's a project.