Category
Process.
3 articles in Process — written by the team at Egzecute.
All Process articles
Showing 3 articles · sorted by newest
Process
Why we charge by outcome, not by hour.
An honest essay about how Egzecute prices work, why hourly billing creates the wrong incentives, and what we replaced it with — written for founders weighing agency proposals.
Process
How to brief a designer when you don't know what you want.
A founder-friendly checklist for writing a design brief that gets you closer to the right work, not just more rounds of revision. Useful before you commission anything.
Process
Stop designing case studies. Start designing arguments.
The case-study template most agencies inherited optimizes for chronology when it should optimize for argument. Why we're rewriting ours — and the new template we use.
